Microsoft has signed an alliance with the chain of products of electronic Best Buy, an agreement that will allow you to open its own stores in 600 locations in North America.
Thanks to this union shops Store Windows will be installed in 500 stores from Best Buy in the United States and the remaining 100 will be located in Canada.
In total, each store will have up to 2,200 square feet, a figure that is equivalent to 200 square meters and is at the same size that recorded the Apple Mini Stores that are also present in many Best Buy stores.
Since Microsoft have stated that they trust the Windows Stores to be converted in "places where consumers can see, test, compare and buy a varied range of products and accessories, including tablets and PCs Windows phones with the Windows platform-driven Phone, the Xbox console, the Microsoft Office suite..."
Tami Reller, Director of Marketing and financial of the Windows division pointed out that users will "see how the products that Microsoft designed for fields such as entertainment, travel and music work". Microsoft give you much importance to the spaces so that users try the Tablet Surface, as well as the latest PCs and laptops.
On the other hand, a section entitled "Ecosystem" is intended to make demonstrations of Xbox Smart Glass, and services such as SkyDrive.
Also the agreement with Best Buy will involve the recruitment of specialists from Microsoft and added 1,200 employees of Best Buy to the Windows Stores commercial team.
Finally, remember that Best Buy also signed in April an agreement with similar characteristics with Samsung that has been the premiere in recent months of 1,400 stores "Samsung Experience" in the establishments of the chain, although in this case the same dimensions are just 460 square feet, about 42 square meters.
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