Marissa Mayer, CEO of Yahoo, advocates the implementation of a strategy for your company that have an important video content.
The directive said at a forum organized by Reuters that the online video business is growing much, forcing Yahoo to work toward increasing its presence in that field.
In that sense, Yahoo has been in recent months trying to buy any company in the sector without any operation when you reach fruition.
The best placed to integrate portfolio of the Californian company Dailymotion, it seemed but the operation collapsed by the refusal of the French Government to the same.
Now, Hulu appears to be the main priority for Mayer, but for now it is unknown as the negotiations on the operation are.
Next to this desire to buy one of the large sector of streaming videos, Yahoo not neglected the field of television programs , and has agreements for the issuance of content as the reality show "Burning Love" or the Saturday Night Live television show.
Nor can forget that Mayer has implemented redesigns in its e-mail service and home of its portal website, as well as the recent purchase of the popular service Tumblr blogs.
The leader has also commented that his biggest challenge for the future is to achieve to increase the traffic of their services, since that will mean improving its economy, and it has insisted that for Yahoo has a high importance the section on advertising revenues.
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